Get ready Korea! North America’s favorite skin care company is headed overseas and Asia-Pacific (APAC) is our first stop!
Since Nerium International launched in 2011, we have experienced record-breaking sales, earned numerous industry accolades, and built a loyal customer base of millions in North America. Nerium’s phenomenal successes are driving the need for continued global expansion and it’s undebatable that there is tremendous opportunity in one of the world’s largest skin care markets – Korea. Additionally, APAC is one of the most important regions for relationship marketing. According to the World Federation of Direct Selling Associations (WFDSA) Global Statistical Report, this region with more than 4.2 billion people accounts for 44% of the Global Direct Selling Market!
“We are thrilled to announce that Nerium is expanding into the Korean market with cutting-edge, proprietary products that provide unparalleled breakthroughs in skin care technology,” says President of International, Roy Truett. “Our product formulas are based on patented, exclusive ingredients that no other company can use or duplicate. This positions Nerium as one of the elite in the skin care industry and we anticipate a surge of momentum in the field as we head into Asia.”
Things are going great for Nerium and our international formula, Optimera, is off the charts right now! We have spent the time to do this right with intentionality, putting the right platforms in place and positioning Nerium to grow in the Korean Market as we did in North America where Nerium broke many records in the direct selling industry. We are ready to do that all over again in Korea!
We are also pleased to introduce and welcome BJ Choi to our executive team as the General Manager of Korea. BJ Choi is an accomplished corporate executive and international business leader with over two decades of experience in the direct selling industry.
“I’m extremely excited to join the Nerium family and I can’t wait to bring this incredible opportunity to our Korean consumers in late June,” said Choi. “I am happy to be part of a company that provides best-in-class products with such incredible results, something that I haven’t seen offered by any other direct sales company in Korea yet.”
Key Details on Korean Market Expansion
• Our official launch date will be July 16. At launch, Nerium Night Cream (Optimera Formula) will be available for sale in Korea. To support our new Korean Brand Partners, we will have a full support system including a full support staff in Seoul, Korea, new websites, an Online Business Center, marketing tools and training in Korean.
• We are proud to announce that our compensation plan will be seamless across all markets, allowing all Brand Partners to build a truly global business.
If you are a Brand Partner wondering how this exciting announcement can help you grow your business, click here.