Nerium International is dedicated to supporting the U.S. Hispanic market. As part of this initiative, we are excited to announce that all U.S. websites are now available in Spanish. This includes Nerium.com, Brand Partners’ personalized websites and online business center, as well as all shopping carts.
These additions to the Nerium website platform will complement the Brand Partner kits, marketing tools and training materials that we have previously made available. Brand Partners now have all of the necessary tools to recruit, train and build a base of Spanish-speaking customers and Brand Partners in the United States! Why is this important?
According to the U.S. Census Bureau, as of July 1, 2013, there were around 54 million Hispanics living in the United States. This represents approximately 17% of the U.S. population. People who identify as Hispanic are the nation’s largest ethnic or race minority. Additionally, they represent the buying power of over $590 billion (49%) of all spending in the U.S. Hispanic market. By having these materials available for your prospects, you’ll be able to connect with an enormous segment of the population!
Viewing the sites in Spanish can be done in one click. When a user is on Nerium.com, a personalized website or shopping pages, just click the word “English” in the top right corner and select “Spanish.” The site will then shift over to U.S. Spanish content.
Online Business Center users can make Spanish their default language. Start by clicking the icon in the top right corner. Then click “Settings,” change the Preferred Language to “Español,” and click the blue “Save” button.
English will continue to be the default language for Nerium.com and other sites in the U.S. Visitors who prefer a Spanish language site will need to make that selection from the top right corner and that preference will be saved.
Additionally, Nerium is reaching the next level following Get Real and so should YOU! Brand Partners can now take advantage of the updated, newly released recruiting materials and share the Nerium business with Spanish prospects.
Here is a list of new and updated U.S. Spanish tools:
- NEW! Body Contouring Cream, NeriumAD Formula, Brochure
- Updated Enrollment Kits to include EHT
- Updated Nerium Experience Opportunity Video & Disc-brochures to include EHT
- Additional video resources now available
- Recruiting and training materials including Success Planner, Product Brochure, Global Product Training Guide, plus more!
- The Nerium Opportunity Power Point Presentation
- Videos to share with prospects in NCC
- Success From Home Supplement will be available at shopnerium.com December 1
Now is the time for Brand Partners to focus on building their business in the U.S. Hispanic market. Direct your Spanish-speaking prospects to your personalized website (yourusername.nerium.com) for a full experience in their preferred language!