When a successful direct selling company makes philanthropy one of its most important initiatives, only great things can happen. Things that will impact the lives of the underserved and poverty-stricken children of the world.
Nerium International Chief Marketing Officer Amber Olson Rourke and Chief Executive Officer Jeff Olson launched the Nerium Ripple Foundation to support two valued philanthropic partners, Big Brothers Big Sisters of America (BBBS) and World Vision International (WVI). Since opening in 2011, the company has made this philanthropic mission a part of its daily corporate culture and encourages its network of Independent Brand Partners to support these noble endeavors.
Improving Conditions For Those in Need
Since its inception, the Nerium Ripple Foundation has raised more than $3 million on behalf of BBBS and WVI, helping at-risk youth through mentoring programs and improving conditions for families living in impoverished communities.
In 2016, the Nerium Ripple Foundation raised more than $1.2 million, and has set a new goal of $1.5 million for 2017. This heartfelt effort encourages Independent Brand Partners to become “Bigs” to “Littles” within the BBBS organization, mentoring at-risk youth to reach their full potential. In 2015, 28 Independent Brand Partners and executive volunteers from Nerium Mexico built water tanks as well as a children’s literacy room during a trip to Matlapa, San Luis Potosi. Such dedicated efforts emphasizes the company’s commitment to one of its core values of servant leadership.
Committing to the Community
To raise funds throughout each year, Nerium Ripple Foundation helps host BBBS Bowl for Kids’ Sake tournament events, and features the Ripple Booth at Nerium International’s annual Get Real conference. Nerium International was the proud recipient of the BBBS 2016 Honorary Corporate Partner award, a distinguished accolade recognizing the company as the largest corporate fundraising partner in the United States. In addition to financial support, more than 300 Nerium International Independent Brand Partners and employees volunteer to mentor children in BBBS chapters nationwide.
To kick off 2017, Nerium Ripple Foundation helped launch the Great Big Challenge fitness initiative, started the Spotlight 17 Text Giving Mobile fundraising campaign, and will continue to host Bowl for Kids’ Sake fundraising events for local community outreach.
To date, the company has worked with BBBS in the United States, Canada, and Australia; and humanitarian aid, development, and advocacy organization, World Vision, has partnered with Nerium International in Mexico, Korea, and Colombia, with more countries on the horizon as the company expands worldwide.
Giving back to others has become ingrained in Nerium’s corporate culture and has resulted in a ripple effect of generosity, kindness, and positivity. Not to mention, employees believe in the company’s mission to help Making People Better, and thrives in the company’s environment of promoting loving, caring and sharing.