It’s not everyday that you get to be a part of history. If you attended a Real Resolution Bash in January of 2012, you heard from Co-Founder and Corporate Liaison Renee Olson that you’re partnered with a company that is already making history! In less than six months, Nerium International put itself on the map by becoming the youngest company to ever be featured in Success from Home magazine. How can you capitalize on this accomplishment to build your Nerium business?
Relationship marketing is based upon just that: relationships. Relationships are fostered by shared experiences and events. Events are key to your success in this industry. By utilizing the relationships you already have, you have a terrific foundation to begin the path to your successful life with Nerium.
As Renee mentioned, it’s events that are crucial. Not just one event, but a constant series of events. It’s important to build from event to event. How can you do this?
Prior to your events, consider this: every person you invite has the potential to increase the amount of zeros on your paycheck. Conversely, every person you DON’T invite has the power to reduce the amount of zeros on your check. This alone should be motivation enough to reach out to everyone on your list! Set a number of people to invite for each event, and make sure you reach (or exceed) that goal every time.
In The Slight Edge, Jeff Olson refers to a flywheel: to get any real momentum, you have to apply consistent forward motion. Each individual push may not seem as though it’s very important; however, one day you’ll find it remarkable how smoothly and easily the flywheel is moving. So it should be when driving your events: each bit of work you put in feeds your forward momentum. You have to constantly keep pushing but, over time, the pushing will become easier.
Once you’ve invited everyone and followed up with them (and let them know that you’re looking forward to seeing them!), it’s time for the event. Even if you’re not the host of the event, arrive early. Offer to help the hosts. Make it a point to greet each person, and treat them as if they’re guests in your home.
During the event, give it your all. Turn off your phone, pay attention, and interact.
After the event, you’ll have some great momentum and excitement. Use that to build to the supplement. Most importantly: treat the post-event as its own event! This “event after the event” makes it personal for all attendees. This will help to lock your group in and will work to foster your relationships – both the ones you’ve had for years, and the new ones you’re beginning at each event.
Finally: show up. This sounds very elementary and, in a way, it is. However, it’s the most important part. It’s a fact that not every person who attends every event earns $10,000 per month. You’ll notice, though, that every person who DOES earn $10,000 per month is at every single event.
Remember: you’re in a position to change lives. Don’t you want to change as many as possible?