Nerium International Vice President of Marketing Patricia Finn shares her key piece of skincare advice for your 20s, 30s, and 40s.
By the time I graduated from college, I was excited to start building a strong and fulfilling career. I’ve always been driven – especially about issues concerning my career, my health, and my passions. One passion I’ve actually been lucky enough to turn into a career: my long-time obsession with skincare. I can remember my love of skincare products beginning in high school. I fought oily and acne-prone skin, so researching skincare options and testing products at home became a favorite (and necessary) pass time. While learning how to clear up my skin issues, I began to learn about ingredients, product aesthetics, chemistry and how to read a product label. From that point on, I was hooked. My hobby turned into finding products I loved and customizing my own skin care regimens that I could stick with. I realized early on your skin is one of your most important assets. I understood that you have to take care of your skin sooner rather than later so that in the long run, it continues to look vibrant and healthy. The good news is that to do so, you don’t have to use hundreds of products. And different ages usually experience different skin concerns, which require different types of products. With all that in mind, I’ve highlighted key tips for taking care of your skin in your 20s, 30s, and 40s.
Skin in Your 20s
In your twenties, it’s super important to start cleansing your face morning and night with a gentle, non-stripping cleanser. Cleansing your skin in the morning preps your skin; it provides you with a clean canvas on which to apply your skincare products and then makeup (if that’s your thing). Cleansing your skin in the evening is essential to remove your makeup and the urban pollution your skin has been exposed to during the day. Always remember, never go to sleep with makeup on!
I lived in New York City during my twenties and had many late nights. No matter how tired I was, I always washed my face before bed. Why? Because leftover makeup can clog pores, causing blemishes and blackheads. It can also impede the skin’s renewal process by inhibiting your skin’s natural exfoliation process. Plus, left on eye makeup can sometimes lead to eye infections. Yuck.
My go-to cleanser is our Double-Cleansing Botanical Face Wash. By combining the best attributes from oil cleansers and surfactant-based cleansers, Nerium created a product that’s powerful enough to remove a full face of makeup – even eye makeup (!) – but is non-stripping and pH-balanced. The oil phase is super hydrating and the small oil molecules can help remove deep down dirt and pollution, while the coconut-based surfactants gently cleanse skin so when you rinse you’re left feeling hydrated, and not greasy or oily. Before Nerium, I was never able to find the perfect cleaner that combined both options – so now, working on Nerium’s Product Development team, I helped create it!
Skin in Your 30s
In your thirties, your skin starts to show signs of aging caused by environmental and lifestyle factors mixed with your genes. Plus, your skin’s cell turnover rate slows and your collagen and elastin production begins to drop off. So, even for those of us who’ve tried to take great care of our skin, fine lines, wrinkles, and discoloration start to emerge.
My best advice for this stage in life is to start using a serum-type product that guards skin against urban stressors and works to brighten and hydrate skin. Nerium’s IllumaBoostTM Brightening & Shield is the perfect product to add to your skincare regimen because it fits this tall order! This brilliant booster includes three proven dark spot-fighting ingredients: our propriety Phytolumina, Niacinamide and Vitamin C, in addition to a variety of other antioxidants. It’s basically the Swiss Army knife of skin care – it has a host of ingredients that work together to help brighten and shield your skin; plus, it’s super easy to incorporate into your skincare routine. You can either add it directly to your face before you apply your Day Cream, or you can add 2 pumps directly to your product – Day Cream, Night Cream, sunscreen or foundation – to boost your current products. It’s an easy and effective addition to your skincare routine!
Skin in Your 40s
In your forties, if you’re anything like me, you’ve been taking care of your facial skin, but maybe you’ve neglected the skin on the rest of your body. And with all of life’s many tasks and to-dos, you might have let exercising take a backseat. So, if you haven’t yet, this is the point in life is where you should start using products to hydrate and moisturize your body skin so it looks healthy and toned!
Nerium has the perfect product to help get your skin in tip-top shape. Our Firming Body Contour Cream with Forskolli root and caffeine works to tone and tighten areas that tend to start showing dimples and flabby skin. Using it daily on your stomach, thighs and even rear end can help tone skin for a smoother, sleeker appearance. Plus, with super-hydrating moisturizers like shea and cocoa butters, it’s a key product to apply to your neck and décolletage to guard against the beginning signs of crepey, slack skin. To get the most moisturizing benefits, apply the Firming Body Contour Cream right after your shower. This helps lock in the moisture from the water, too!
Skincare is important throughout your life – but you need to be cognizant of the specific concerns you face depending on your age. I’m lucky that I was able to turn an early passion into a career that allows me to create innovative products that address these issues. So, if you’re 20, 30, 40 or beyond, we have products that can help ensure you’re giving your skin what it needs.