¡Viva Nerium! As one of Univision’s most watched and highest rated shows, the Latin GRAMMY Awards® were the perfect opportunity to introduce our innovative, anti-aging skincare line to new fans!
As the official skincare sponsor of the 15th Annual Latin GRAMMY Awards® Official Talent Gift Lounge, we began the weeklong festivities gifting our products to the top Latin stars in the music and entertainment industry. Recipients based in the United States received our U.S., NeriumAD® Age-Defying Treatment Night Cream and, we gift our fans in Mexico with Optimera™ Night Cream, our international product. Both products reduce the appearance of fine lines and wrinkles, discoloration, uneven skin texture, enlarged pores and aging skin without harmful ingredients.
Among the Latin GRAMMY nominees and winners who attended the Official Talent Gift Lounge and received NeriumTM product were: Record of the Year winner Jorge Drexler, Best New Artist winner Mariana Vega and Best New Artist nominee and Nerium Preferred Customer Aneeka. She commented on Nerium’s participation at the event saying, “As a Preferred Customer, I am already a huge Nerium fan!”
After viewing our Real Results photos, blogger Lizza Morales, who was recently named Best Latina Vlogger at LATISM 14, proclaimed, “Oh I can’t wait to try this product! I travel a lot, so this is perfect for my carry-on bag.”
Beauty queen, model and TV presenter Alejandra Espinoza musician Pablo López and DJ trio 3Ball MTY were among the other Latin celebrities and influences who recognized the ease of addressing multiple skin concerns at once with Nerium products.
After the Official Talent Gift Lounge ended, the celebration continued at the Latin Recording Academy Person of the Year Tribute Gala honoring legendary singer-songwriter Joan Manuel Serrat. Best New Artist nominee and Preferred Customer Aneeka is not the only Nerium connection to the Latin GRAMMY Awards®. Two of our Nerium Brand Partner family members, Monica Velez and Adrian Trujillo, were also recognized for their musical achievements this year with Latin GRAMMY Award® nominations. Monica joined music executive and fellow Nerium Brand Partner Miguel Trujillo and other Nerium corporate representatives at the gala.
Monica also showcased our products as she walked the “green” carpet the following night before the live Latin GRAMMY Awards®, which was watched by 10 million people in the U.S. alone!
“This was a special night, and I’m glad I spent it with my Nerium family,” said Monica, who wrote eight songs on soft rock band Camila’s Elypse album, which won the Latin GRAMMY Award® for Best Contemporary Pop Vocal Album.
We invite you to leverage this exciting event with your friends and family. Visit our Facebook page to see more photos and all the behind-the-scenes action from the 15th Annual Latin GRAMMY Awards®. Share this blog, our press release, and our Facebook page with your friends, family, and prospects.
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