Social Media Guidelines and Policies

By July 16, 2012Results

Social media is all about how you connect with people. Working in the relationship marketing industry, you’re already a natural at those connections! Within the last decade, the online landscape has shifted – instead of consumers simply seeking out a business’ website, they’re seeking to interact with brands and other like-minded individuals. As a business owner, this shift empowers you to shape how your customers view you and Nerium International.

 

As we all know, “With great power comes great responsibility.” As a Brand Partner for Nerium International, you are not required to maintain a presence in social media. Should you choose to do so, however, you must adhere to the guidelines and policies set forth by Nerium International. These guidelines and policies are designed to ensure the uniformity and professionalism of the Nerium International brand which, in turn, benefits your business.

 

Nerium International maintains an online presence for the benefit of the company as a whole, which includes Customers and Brand Partners, and the general public. We ask that in our public forums (Facebook, Twitter, etc.) you keep your comments relevant to all. Our blog (neriumblog.net) is a wonderful resource for you to gain further information related to the business side of Nerium International, and our corporate staff is here to help.

 

You may not use the official corporate Nerium pages to drive business, to solicit business, drive people to your own site, or recruit Brand Partners or Preferred Customers. Our trademarked brand name cannot be used to drive traffic away from our corporate site.

 

You cannot represent your independent business as the corporate office.  All Brand Partner communications, both in print and online, must clearly appear as coming from an independent representative of the company and not lead the consumer to think they may be interacting with the corporate office.

 

You are welcome to use the term “Independent Brand Partner for Nerium International” in the name/description of various social media sites for your business. You cannot use the word “official” or anything similar. You cannot create an alias for any sites like Twitter or others that use any permutation of the Nerium International name. For further clarification regarding naming, please refer to Nerium International Policies and Procedures, Section 7.0.6

 

When attending to business matters in person, you carry yourself professionally. You should strive to convey a similar attitude with your online persona. When posting information related to Nerium International, please consider if the information you’re sharing is beneficial to your business and to the company as a whole. Do not represent yourself in any way online that detracts from the Nerium International brand. All Independent Brand Partners agree, acknowledge and affirmatively accept any content posted (photos, testimonials, statements, marketing materials, etc.) on a social networking Web site including, but not limited to, Facebook, Twitter, MySpace, LinkedIn, Flickr, etc., must adhere to the Print and Electronic Guidelines found in Section 7.05 of the Nerium International Policies and Procedures., Health/medical claims, income claims, or disparaging comments, remarks, etc. are expressly prohibited and will not be approved or allowed.

 

In the event of a voluntary or non-voluntary termination of a Nerium International Independent Brand Partner, you are required to remove all references to Nerium International from social networking profile(s) within ten days.

 

Should Nerium International discover non-compliant profiles and/or websites, you will be required to remove the material immediately.

 

Infractions may result in disciplinary actions up to and including termination of Brand Partner account.

 

As always, if you have any questions regarding the use of social media to promote your business, please email socialmedia@nerium.com. Should you have questions regarding compliance, please email compliance@nerium.com. We look forward to working with you to help build your Nerium business. Here’s to your success!

Join the discussion 5 Comments

  • Susan Z. says:

    As a Nerium Brand Partner, I believe these guidelines are fair and equitable. I would also like to add a very on point observation I have made while on the Official Nerium International Facebook page. Occasionally, an interested party will post a request for “more information” or “how they may obtain the product” and/or “business opportunity”. Please be mindful before responding to them either through their inbox or via a comment to make sure NO OTHER Brand Partner has already commented that they have or will contact via inbox. (personal URL’s are not allowed, as that would not be fair) It simply looks awful to have several BP’s jockeying for a potential sale. Clicking “like” is an acceptable method which lets the inquirer know that there are others if the Brand Partner that responded were to somehow abdicate from their offer to help. Let’s show some respect for or fellow Brand Partners as well as show our potential customers that we are of a higher echelon.

  • After reading this can someone review mine and make sure I am ok and not in any violations? I value my brand partner status with the company and do not want any errors on my part. Thanks!

  • Carolyn Pole says:

    I see alot of people who have Nerium included in their Facebook and Twitter Account Names, in unapproved ways, for awhile now. I know it is a big and constantly changing “animal” to regulate, but the longer it takes to correct it, the more unfair it is to us following the rules, because our accounts do not come up in Nerium related searches as well.
    Also there needs to be a short reference to this on page where people pick their user names for their Nerium account. Prevention is better than cure, especially if they go buy URLs, business cards, etc.! before they know the rules.

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  • JRICHARD says:

    Cathy, your frustration is understood and the Nerium Compliance department is addressing each issue. If an Independent Brand Partner is identified and we have conclusive information to indicate that they are selling on Amazon, eBay, or sites like these, this is Company’s grounds for immediate suspension. You can contact Compliance at http://www.neriumsupport.com if you have specific information you feel should be investigated.

    Remind your customers that products purchased from those sites are not backed by Nerium International’s 30-day satisfaction guarantee. That’s an important distinction that your customers through you.

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