Social media is all about how you connect with people. Working in the relationship marketing industry, you’re already a natural at those connections! Within the last decade, the online landscape has shifted – instead of consumers simply seeking out a business’ website, they’re seeking to interact with brands and other like-minded individuals. As a business owner, this shift empowers you to shape how your customers view you and Nerium International.
As we all know, “With great power comes great responsibility.” As a Brand Partner for Nerium International, you are not required to maintain a presence in social media. Should you choose to do so, however, you must adhere to the guidelines and policies set forth by Nerium International. These guidelines and policies are designed to ensure the uniformity and professionalism of the Nerium International brand which, in turn, benefits your business.
Nerium International maintains an online presence for the benefit of the company as a whole, which includes Customers and Brand Partners, and the general public. We ask that in our public forums (Facebook, Twitter, etc.) you keep your comments relevant to all. Our blog (neriumblog.net) is a wonderful resource for you to gain further information related to the business side of Nerium International, and our corporate staff is here to help.
You may not use the official corporate Nerium pages to drive business, to solicit business, drive people to your own site, or recruit Brand Partners or Preferred Customers. Our trademarked brand name cannot be used to drive traffic away from our corporate site.
You cannot represent your independent business as the corporate office. All Brand Partner communications, both in print and online, must clearly appear as coming from an independent representative of the company and not lead the consumer to think they may be interacting with the corporate office.
You are welcome to use the term “Independent Brand Partner for Nerium International” in the name/description of various social media sites for your business. You cannot use the word “official” or anything similar. You cannot create an alias for any sites like Twitter or others that use any permutation of the Nerium International name. For further clarification regarding naming, please refer to Nerium International Policies and Procedures, Section 7.0.6
When attending to business matters in person, you carry yourself professionally. You should strive to convey a similar attitude with your online persona. When posting information related to Nerium International, please consider if the information you’re sharing is beneficial to your business and to the company as a whole. Do not represent yourself in any way online that detracts from the Nerium International brand. All Independent Brand Partners agree, acknowledge and affirmatively accept any content posted (photos, testimonials, statements, marketing materials, etc.) on a social networking Web site including, but not limited to, Facebook, Twitter, MySpace, LinkedIn, Flickr, etc., must adhere to the Print and Electronic Guidelines found in Section 7.05 of the Nerium International Policies and Procedures., Health/medical claims, income claims, or disparaging comments, remarks, etc. are expressly prohibited and will not be approved or allowed.
In the event of a voluntary or non-voluntary termination of a Nerium International Independent Brand Partner, you are required to remove all references to Nerium International from social networking profile(s) within ten days.
Should Nerium International discover non-compliant profiles and/or websites, you will be required to remove the material immediately.
Infractions may result in disciplinary actions up to and including termination of Brand Partner account.
As always, if you have any questions regarding the use of social media to promote your business, please email email@example.com. Should you have questions regarding compliance, please email firstname.lastname@example.org. We look forward to working with you to help build your Nerium business. Here’s to your success!