The Science Behind: Product Development

By August 23, 2012Results


Nerium SkinCare, Inc. develops, formulates, and manufactures for the consumer a line of “first of its class” botanical skincare products for topical application. Nerium SkinCare’s product development is founded on the technology, core science, and continuing research of Nerium Biotechnology, Inc. at leading medical institutions, using the latest scientific methods and technology.


Nerium SkinCare’s unique product formulations utilize a new patent-pending extraction technology NBio-PLÇ™, and the resultant new Nerium extract, NAE-8™. This innovation combines the properties of Nerium oleander and Aloe Vera and provides the opportunity to develop an ever-expanding flow of unique dermal/topical skincare applications/products.


Nerium SkinCare’s product development starts with the science initiated at its USA-based environmentally responsible and earth-friendly farming operations, where fields of Nerium oleander plants provide the raw material (biomass) for the botanical extract NAE-8. Transitioning from the nursery environment to commercial farming, the company now has over twelve years of scientific experience commercially growing the Nerium oleander plant to provide a dedicated and renewable biomass resource reserved exclusively for biotechnology research, product development, and production. This provides the company the ability to control the entire process from seedlings through production to ensure quality and consistency.


The company’s product development and formulation is based on the philosophy of evidence-based research. Dennis Knocke, CEO of Nerium Biotechnology, says, “We strongly believe in sustainable, honest, and accountable practices, as well as maximum disclosure of information to meet regulatory compliance. We are committed and dedicated to offering skincare solutions that are based on proven science and actual customer success. We will not release any product without safety and evidence-based proof of product performance.”


As a commitment to quality, Nerium SkinCare does not compromise on what goes into its products. The quality of Nerium SkinCare’s products is a direct result of the investment into the people, scientific research, new technology, natural farming methods, biomass processing, product formulation, manufacturing and product safety testing


With the development of Nerium SkinCare’s first skincare product, NeriumAD Age-Defying Treatment, a night cream, Nerium SkinCare reviewed multiple distribution and marketing channels for this new product launch. “Our team’s dedicated research determined that relationship marketing was the premier method to inform and educate consumers. All roads in determining how best to accomplish this led us directly to Jeff Olson, who is a recognized leader in the relationship marketing industry,” says Knocke. “Olson immediately understood and envisioned the opportunity and potential, his recognition of the history, science, barrier of entry for competition, control of the supply-line (Farm), patent-pending extraction process (NBio-PLÇ™ – Nerium/Aloe), new ingredient (NAE-8™), the potential for development of a broad range of products, and product safety/testing results led to the formation of Nerium International, LLC, founded and formed by Olson, and a dynamic new partnership.


Today, product distribution and marketing of Nerium Skincare’s products is provided for through an exclusive licensing partnership between Nerium Skincare, Inc. and Nerium International, LLC. “We are very excited with this new business relationship with Jeff Olson and are well positioned to build a major global brand.

In addition, Nerium SkinCare is committed to expanding this relationship globally,” says Knocke.

“What has excited Nerium SkinCare the most with the Nerium International partnership is the business model and the level of expertise and experience that Jeff Olson brings to the table, as it is not his first time to discover a unique opportunity from which millions of consumers benefit,” states Knocke. “Olson has assembled a corporate team that is recognized as leaders with over 150 collective years of industry experience and, naturally, proven leadership and management skills. Nerium International has a proven marketing system with proprietary internet and software design that provides unrivaled capabilities. From a quick review of Nerium International’s website, it is easy to see that Nerium International provides the necessary tools and a very strong foundation for their Brand Partners’ [distributors’] success. Brand Partners are provided with personal and professional development opportunities, a personalized website with internet management and business tools, top quality marketing material, training and the internet capability to develop a strong social community.”


“Nerium SkinCare firmly believes that the independent business men and women who join Nerium International as Independent Brand Partners have a powerful opportunity for financial success in their own business, marketing an exclusive and unique product line providing benefit to the end user, with recognition and rewards along the way,” says Knocke. “With the market launch of NeriumAD in the United States, the first eight months of this process has been very exciting and rewarding for Nerium Skincare. We have observed Nerium International experience month over month of sales increases and increasing market acceptance. The massive growth experienced from the hard work and efforts provided by Nerium International and the Independent Brand Partners can only be described as phenomenal. The future looks bright as we continue to strengthen this relationship, add to our team, build additional product line, and expand internationally,” finishes Knocke.


“We are committed and dedicated to offering skincare solutions that are based on proven science and actual customer success. We will not release any product without safety and evidence-based proof of product performance,” says Knocke.


About Dennis R. Knocke, Chief Executive Officer and Chairman of the Board of Directors:

Mr. Knocke attended Sam Houston State University in Huntsville, Texas. He has successfully founded and operated several start-up healthcare companies that were acquired by national and international business entities listed on the New York and London stock exchanges. Mr. Knocke was previously President of Bexar Credentials Verification, Inc., a start-up software technology company whose principals included the Bexar County Medical Society, the Texas Medical Liability Trust, and Florida Physicians Insurance Company. Prior to transitioning to Nerium Biotechnology, Inc., he served as Chief Operating Officer (COO) for Phoenix Biotechnology, Inc.


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